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Jennifer Pirot is President of Pirot Media. She is a highly respected media executive with proven experience generating revenue through business development and new product development in traditional and digital media spaces.
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Jennifer spent 11 years at NBCUniversal, most recently as Senior Vice President of Digital Distribution.
In this role she oversaw digital licensing of NBCU’s stations, networks and regional services to multi-channel and online distributors, including the company's first OTT and social deals. During her tenure she also constructed and negotiated film (VOD/EST) licensing deals and television (VOD/TVE) licensing agreements and directed the commercial launch of the company's first on demand television offerings. An innovator at heart, Jennifer led the effort that brought NBCU's TV Everywhere to 95+% of pay television homes across multiple devices/platforms and closed the company's first mobile and online distribution deals in Canada.
Jennifer was a key player in the development of the company’s overall television content distribution strategy and provided strategic guidance and thought leadership on topics such as content windowing, advanced advertising, disruptive technologies and multi-platform initiatives such as the Olympics, which was the most watched multi-screen event in history. With a strong background in finance, Jennifer built and evaluated business cases to support new product development and worked closely on metrics and reporting for emerging distribution platforms.
Prior to joining NBCUniversal, Jennifer served as Vice President of Financial Planning and Analysis for iN Demand Networks, where she was responsible for all strategic planning and financial analysis for the company. In this capacity she also led major initiatives to integrate businesses into back-office processes including the roll-out of a first of its kind enterprise-wide data warehouse. Jennifer started her career in public accounting, earning her CPA license while at Coopers & Lybrand (now PriceWaterhouseCoopers). She received her Master of Business Administration (MBA) from Columbia Business School and a Bachelor of Arts in accounting from Muhlenberg College in Pennsylvania.
Jennifer is widely recognized as a leader in the media industry, having been named 2015 Digital Sales Leader of the Year and one of the Most Powerful Women in Cable in 2014 & 2015. In 2011, she was named to the Cablefax's Digital Hot List and Multichannel News' 40 Under 40. She was also selected for WICT's Rising Leaders Program in 2008 and The Betsy Magness Leadership Institute Class XXVII. She resides in Bloomingdale, NJ with her husband and son.