AD SUPPORTED STREAMER DIVERSIFIES

• GOAL: DEVELOP NEW REVENUE STREAM

• RESULT:  LAUNCHED CLIENT'S FIRST SUBSCRIPTION PRODUCT

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Popular free streamer wanted to branch out beyond ad supported models. Pirot Media led the end-to-end development of the client’s first paid offering including pricing strategy, product setup, benefit design, content planning, and launch marketing. The membership includes exclusive content, live streams, and community perks, giving fans a premium way to engage while expanding the client’s digital monetization beyond ads.

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GROUND BREAKING CTV PARTNERSHIP

• GOAL: PROVIDE COMPREHENSIVE EXPERIENCE ON CTV

• RESULT:  LAUNCHED FULLY INTEGRATED WHITE LABEL OFFERING ON 2ND LARGEST US CTV PLATFORM
  
  Specialized streamer launched embedded experience featuring 20+ FAST channels and huge VOD catalog integrated across the platform interface. Pirot Media supported the development of a scalable, ecosystem powered by partner-owned content and technology rather than the platform’s native stack. This first of its kind experience delivers a seamless user experience while expanding the platform’s offering, driving 3X session times and millions of hours of viewing.​​

 

STREAMING SERVICE MEANINGFULLY INCREASES ENGAGEMENT

• GOAL: INCREASE VIEWERSHIP

• RESULT:  TOTAL HOURS OF VIEWING DOUBLED IN LESS THAN 18 MONTHS
  
  Client operated two FAST (free ad supported television) channels in the United States. Pirot Media has doubled the number of platforms taking the channel(s) in the US and turned the service into an international brand, securing deals to launch in ~10 other territories. Seeing an opportunity for growth, Pirot Media helped create Spanish and Portuguese versions of client’s channel to become a first mover in the space. Pirot Media also instituted a programming stunt strategy which has driven tremendous free promotional placement with its partners. 

 

 

OTT SERVICE GROWS BRAND AWARENESS AND REVENUE

• GOAL: GROW BRAND AWARENESS AND REVENUE.   

• RESULT: LAUNCHED A NEW LINE OF BUSINESS AND DOUBLED REVENUES IN 24 MONTHS
  
  Client offered a direct-to-consumer SVOD (subscription video on demand) service. Pirot Media was hired to bring this service to more platforms, and has delivered on this promise by securing partnerships with Samsung, Vizio, The Roku Channel, Apple TV, YouTube TV, Comcast, Cox and more.  In addition, Pirot Media created a new line of business for the company, spearheading the launch of six English and three international FAST channels. Additionally, we formalized a partner marketing program to help drive promotional support for the businesses. 

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OVERSEAS NETWORK ENTERS US MARKET

• GOAL:  BREAK INTO THE NORTH AMERICAN MARKET.

• RESULT: SECURED DISTRIBUTION ON ALL MAJOR CTV AND LARGEST IP CABLE PLATFORMS IN THE US AND CANADA
  
  Client contracted Pirot Media to help launch their North American business. The company operated linear cable networks in Europe, but it became clear that business model would not work in North America. Pirot Media proposed a new business model which has become quite successful. The new service, a “freemium” application, allows user to sample the content for free (supported with advertising) and/or subscribe for a more robust, personalized experience. Client has since launched the freemium app worldwide.  Pirot Media also drove the company’s decision to launch FAST channels, which now account for the vast majority of its US revenue.

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